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darkforces
Branding/Communication/Storytelling
/Online AI Training
iThinkMedia contacted to me for a new logo. We changed their company name and built a shop in the middle of their new offices. How did we get here?
iThinkMedia were approaching their 10th year anniversary and the brand was looking out of date, unfocused and badly required an overhaul. SEO is becoming an increasingly competitive marketplace, to achieve cut-through we needed to start from scratch. We had to create a distinct brand with values that better reflected the company’s offering.
After the research phase we arrived at a strategy that would focus the company’s key strengths – retail and leadership. To ensure we came out of the gates with a fresh new message we agreed the company required a name change. ‘Honcho’ embodied the company’s values of leadership, quality and proactivity.
We created an intriguing and exciting brand that would communicate Honcho's new direction that worked across multiple platforms and contexts and felt perfectly at home in the company's work environment. Oh! And we built a shop...
The shop became something of a talking point in the industry as an experiential space. It was the perfect way for Honcho to gift clients with a ‘Thank You’ within a shopping and e-commerce context. Putting a cherry on top of the whole brand experience.
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